Chapter 1 outline: The Changing Media

n  Chapter 1
The Changing Media

n  The Media in Our Lives

Ø  9+ hours per day

Ø  5 months per year

Ø  34 billion bytes per day
per person

Ø  We consume and make
information

n  Media in Changing World

Ø  Conventional media: books, newspapers, magazines, radio, TV, film

Ø  Impact of digital technology and the Internet

Ø  Merging of mass media
into new media forms and content

n  Merging Technologies

Ø  Media convergence

Ø  Communication moving
from analog to digital

Ø  Formerly distinct channels now integrated in common medium (Net, DVD)

n   Digital Media Primer

Ø  Digits 1 or 0, on or off

Ø  Sound: samples & levels

Ø  Pictures: brightness
and color of pixels

Ø  Bits: 1000001=A

Ø  Human senses still analog   

n  Changing Industries

Ø  Rise of Apple, Google, & Facebook

Ø  Conventional media firms are struggling

Ø  Economic recession and failed mergers hurt large media firms

Ø  Hardest-hit industry:
newspapers

n  Changing Lifestyles

Ø  Online video

Ø  Online politics

Ø  Video games

Ø  Conventional media don’t reach young adults

Ø  TV is still central to young people

Ø  New media’s impact on culture, human relationships

n  Shifting Regulations

Ø  Telecom Act of 1996

n  Deregulated industry

Ø  Copyright Extension Act

n  Broadened protection

Ø  Net neutrality

n  Can Internet providers favor some types of information?

n  Rising Social Issues

Ø  Media violence

Ø  Concerns about new and interactive media

Ø  Isolated lives

Ø  Digital divide

Ø  Internet control

Ø  Social networking revolutions

n  Media Throughout History

Ø  Pre-agricultural society

n  Spoken word

n              Agricultural society

n  Writing develops

n  Masses illiterate

n  Books copied by hand

n  Media Throughout History

Ø  Industrial society

n  Gutenberg press (1455)

n  Mass production of books

n  Diffusion of literacy

Ø  Today: information society

Information Society

Ø  Economy depends on production & consumption
of information

Ø  Rise of information workers

Ø  Dominant tool: computer

Ø  Information industries
go digital

n   SMCR Model

Ø   Schramm’s classic model
of mass communication

n  Source

n  Message

n  Channel

n  Receiver

n  Feedback

n  Types of Communication

Ø  Intrapersonal

Ø  Interpersonal

Ø  Small group

Ø  Large group

Ø  Organizational

Ø  Intercultural

n  What Are the Media Now?

Ø  Digital

Ø  Interactive

Ø  Social media

Ø  Asynchronous

Ø  Narrowcasting

Ø  Multimedia